The brand was born due to the love we have for dogs, therefore we want to give back. Mexico is the country with the largest number of stray dogs in Latin America and ranks third in animal abuse. It is estimated that the country has over 25 million stray animals according to the INEGI in 2019.

On a monthly basis we donate to LIVAAmor sin Raza and Perros Guia. We not only admire their efforts but we support their cause. We commit 5% of our net sales to donations. Together we are stronger.